Last Updated: March, 2025
This California Privacy Notice (the “Privacy Notice” or “Notice”) provides information to California residents about how Rocket Shell LLC and its affiliates (“Rocket Shell,” “we,” “us,” “our”) collect, use, and disclose Personal Information. For more details about our privacy practices and any privacy rights you may have, please see our Privacy Policy.
Information We Collect From California Residents
We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:
• Identifiers – Name, mailing address, service address, email address, phone number, driver’s license or other government-issued ID, Rocket Shell account login credentials.
• Protected Classification Characteristics – Age, gender, marital status, ethnicity, and other characteristics as defined by California or federal law.
• Demographic Information – Language preferences, household income.
• Commercial Information – Payment details, purchase history, service subscriptions, contract terms, account status, dwelling type and size.
• Internet or Network Activity – Browsing history, IP address, cookies, device information (e.g., device IDs, OS specifications).
• Geolocation Data – Precise and non-precise location information from devices or website interactions.
• Audio, Electronic, and Visual Data – Call recordings, email correspondence, chat transcripts, testimonials, images.
• Employment-Related Information – Employer, occupation.
• Education Information – Highest education level attained.
• Inferences from Other Data – Preferences, interests, behavioral trends, credit scores, and related insights.
• Sensitive Personal Information – This may include social security numbers, government-issued IDs, race, ethnicity, religion, precise geolocation, and account login credentials.
How We Use Personal Information
We may use Personal Information for the following business purposes:
• Account Management & Customer Support – Processing applications, creating accounts, providing service updates, and general customer support.
• Marketing & Market Research – Sending promotions, personalizing offers, conducting analytics and trend research.
• Billing & Collections – Managing payments, account balances, and reporting to credit agencies.
• Customer Engagement – Administering surveys, contests, promotional events, and direct customer interactions.
• Website & Service Optimization – Managing site functionality, tracking user engagement, and utilizing analytics.
• Eligibility & Pricing – Assessing service qualifications and determining applicable pricing.
• Product Development & Research – Enhancing services, improving safety, and preventing misuse.
• Business Operations – Evaluating and improving services, fulfilling contractual obligations, and enforcing rights.
• Legal & Compliance – Meeting regulatory requirements and industry standards.
• Security & Fraud Prevention – Protecting against unauthorized access, fraud, and cyber threats.
We use Sensitive Personal Information for:
• Government-Issued IDs – Service authentication, account management, and compliance.
• Demographic Data (Race, Ethnicity, Religion) – Marketing insights and consumer analytics.
• Precise Geolocation – Delivering location-based services and offers.
• Account Credentials – Enabling secure access and fraud prevention.
We may also use your information as disclosed at the time of collection, with your consent, or as otherwise permitted by California law.
Third-Party Selling and Sharing
Rocket Shell does not sell your Personal Information for monetary compensation. However, we may share certain Personal Information with third parties for purposes that could be classified as a “sale” under California law. These third parties may use your information for business activities, including marketing.
Data Retention
We retain Personal Information for as long as necessary to fulfill the purposes outlined in this Notice, comply with legal obligations, and support business operations, including marketing.
